Case study · Product explainer video
DUA Diamant: making a technical product feel beautiful
A 3-minute launch video for DUA Diamant shapewear by Bubble Gum X, explaining what the product does and why it matters, without losing the elegance women expect from the brand.
- Client: DUA Diamant (Bubble Gum X)
- Format: 3-min product explainer
- Production: 2 shoot days + voiceover session
- Our role: script, casting, direction, production
The brief
Launch a new product, and explain it properly
DUA Diamant was a new shapewear line about to reach its first customers. Bubble Gum X needed one video that could do the heavy lifting at launch: introduce the product, explain how it works, and show women why it was worth choosing.
In short, an explainer video that didn’t feel like a lecture.
The challenge
Beauty film or technical explainer? It had to be both.
The product has a lot going on: fabric technology, fit, how it supports the body through the day. All of that needed explaining, and explained badly, it gets long and dull fast.
But this is a product women wear on their skin. If the video looked like a spec sheet, nobody would feel anything. The real work was finding the balance: enough detail to build trust, enough beauty to make people want it.
How we made it
Three things that made the difference
01
Story before specs
We started with a brand film script, voiceover script, a 27-frame storyboard and detailed shot lists, so every technical point had a beautiful image to sit on.
02
Casting for fit, not just face
The talent had to suit the market, and the product had to fit her properly, from bust and hips to posture. That made casting one of the hardest parts of the job.
03
Two days, three locations
One day with the talent on a styled home set, one day at the client’s office, plus a session in a recording studio for the voiceover.
Behind the scenes
Shapewear works hard. So does the talent.
Filming shapewear means the product has to be doing its job on camera, for hours. That’s tiring, so we built the schedule around regular breaks to keep the talent fresh and every take looking natural.
The voiceover moment
"Why not just use AI?"
It was the client’s first time hiring a professional voiceover artist, and the question was fair: why pay for a voice when AI can read a script for free?
We booked the studio anyway. Once the client heard the voice in the room, with the warmth and the pauses in the right places, the question went away. They loved it. For a product that’s about how a woman feels, a human voice carried what a generated one couldn’t.
What the client got
- A 3-minute product explainer video for launch
- Brand film script and voiceover script
- 27-frame storyboard and shot lists
- Talent casting matched to the product and market
- Professional voiceover recorded in studio
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